British Triathlon has announced the start of a new partnership with Franke Coffee Systems UK. Together, the professional coffee machine solutions provider and the leading sports federation seek to highlight the power of sharing experiences over a cup of coffee.

The partnership will create exclusive opportunities and giveaways for British Triathlon members, alongside showcasing Franke coffee machines at key sites. 

Sports, coffee – and their link to ‘the moment’ 

Thomas Hall, UK Head of Marketing for Franke Coffee Systems UK, said: “The partnership between Franke Coffee Systems UK and British Triathlon is a perfect match. We have a unique opportunity to highlight the enjoyment of coffee and experiencing the moment by working with a leading sports federation.” 

“We have seen a significant shift in the type and sector of businesses buying our coffee machines. Alongside companies looking to keep office employees energised and motivated throughout the workday, the number of enquiries from exercise facilities is on the rise,” added Thomas. 

Collaborating with the UK sporting community 

The goal of the partnership is twofold, engaging with British Triathlon members and the wider UK sporting community to share a collective interest in coffee – courtesy of Franke Coffee Systems UK. 

Ben Cummings, Director of Partnerships and Commercial at British Triathlon said: “This new partnership looks to demonstrate the benefits and enjoyment of quality coffee with a number of collaborations across seasons to come. Pausing for coffee, whether first thing in the morning or after a training session, is about enjoying the moment and appreciating what you’ve achieved. The partnership with Franke Coffee Systems UK will develop this for our members and audiences with coffee experiences and moments to share our passion for swim, bike and run.” 

Franke Coffee Systems UK will also be attending events and races to nurture these relationships, alongside hosting informal barista competitions for members.